'It taps into a burgeoning independent music scene and an increase in identifiable youth sub-cultures across the region.'

MTV Indies

Channel Branding

We collaborated with Proud Creative on this ground up brand creation project, developing the animated elements of the branding for a new MTV Channel launched across India.

 

‘MTV Indies is a ground up brand creation, helping to launch a new channel across India. It’s that rare thing from MTV these days, a dedicated music channel. It taps into a burgeoning independent music scene and an increase in identifiable youth sub-cultures across the region.’ – Proud Creative

Credits

  • Client:

    Proud Creative

  • Channel:

    MTV Indies

  • Creative Director:

    Paul Nicholas

  • Motion Design:

    Nick Dacey