Using stop-motion allowed us to match the quirky tone of the series, while still maintaining an organic and tangible feel
We were asked to produce the titles for Switch, a six-part ITV2 drama series about a group of twenty-something witches trying to make their way in the big city.
We worked closely with the series producer throughout the creative process to produce a stop motion title sequence that reflected the colourful, quirky tone of the series and its characters, and that focused on the spell book that is central to show’s storyline.
Paul Nicholas, Bait Studio’s Creative Director, said: ‘Using stop-motion allowed us to match the quirky tone of the series, while still maintaining an organic and tangible feel. This meant spending plenty of time in pre-production and planning each shot meticulously. We created a comprehensive computer generated animatic to shoot from and worked very closely with the show’s Executive Producer at each step of the process.’