Studio - Bait Studio

We are Bait

A truly boutique motion design studio based in Cardiff.

We’re driven by design, inspired by collaboration and infectiously passionate about what we do — creating enticing visuals for TV, Film, Advertising and Music.


2 X BAFTA Cymru

  • Motion Design − Tribe
  • Motion Design − Amazon

1 X RTS Award

  • Animation – ABC

1 X Canmol Wales Marketing Award

  • TV Advertising − Arriva Trains Wales


Paul Nicholas

Creative Director

Paul founded Bait and oversees the studio’s creative output and leads the design process on all the studio’s design projects. He’s been into cycling since before everyone got into cycling.

Helen Pooler

Production Manager (Motion Design)

Helen runs the studio and makes sure our motion design projects are delivered on time and to budget. Prior to joining Bait she worked for Tidy Productions (Stella, The Great Outdoors). She is also an accomplished photographer.

Francesca Fornoni

Senior Motion Designer

Fran is an established member of our design team, who is comfortable collaborating with others or leading projects herself. She has studied both Visual Communication and Animation and her work encompasses a variety of styles.

Meet Us


We are always on the lookout for new talent. If you are interested in being considered please send your CV and showreel to