WRU kit launch

We collaborated with Smorgasbord, on behalf of the Welsh Rugby Union and Under Armour on a short film to promote the launch of the new official Wales rugby kit.


Following the concept “Woven with Wales’, we used a combination of Side FX’s Houdini Software and Cinema4D from Maxon to create a sequence where the contours of the Welsh landscape come together to form the fabric of the jersey, working closely with Smorgasbord’s Creative Director Dylan Griffith. Find out more about the project here.


  • Agency:


  • Client:


  • Client:

    Under Armour

  • Creative Director:

    Dylan Griffith

  • Creative Director:

    Paul Nicholas

  • Technical Director:

    Cai Matthews

  • Motion Design:

    Phil Highfield

  • Motion Design:

    Jim Allchurch