'It taps into a burgeoning independent music scene and an increase in identifiable youth sub-cultures across the region.'
We collaborated with Proud Creative on this ground up brand creation project, developing the animated elements of the branding for a new MTV Channel launched across India.
‘MTV Indies is a ground up brand creation, helping to launch a new channel across India. It’s that rare thing from MTV these days, a dedicated music channel. It taps into a burgeoning independent music scene and an increase in identifiable youth sub-cultures across the region.’ – Proud Creative
Proud Creative
MTV Indies
Paul Nicholas
Nick Dacey